Pictured above include Mr. Kevin Cha – Regional CEO, LG MEA; Mr. YG Choi – President, LG Gulf; Mr. SH Park – LG Service, Managing Director

Barcelona, February 19^th,  2017: Building upon a long history of award-winning designs and leading the way with innovative technologies and elegant designs, LG Electronics (LG) – a global leader and technology innovator, solidified its market-leading position by showcasing its 2017 premium product line-up at the company’s annual two-day innovation event – InnoFest 2017.

Kicking off in Barcelona, Spain this year and attracting over 250 retailers, partners and customers from across the Middle East and Africa (MEA), Innofest 2017, represents a crucial platform for reiterating LG’s position in the global consumer electronics and appliance industries.

InnoFest is also a platform where the innovative practices in sales, marketing, service from across the region are showcased. The Best among these are awarded for Best Practice. This year Video Home & Electronic Centre/ Jumbo Electronics has won two awards for Best Practices amongst it’s peers in the Middle East & Africa Region, the first award was for Best Sales in the premium category products. The second award was for Best Service Company in the region.

Speaking at InnoFest 2017, CV Rappai, Director & CEO, Video Home & Electronic Centre, said, “We continue to make improvements in the way we sell and service our customers and continue to innovate our services to stay ahead of time’s to bring the best experience to our customers. These awards from LG are an affirmation of our dedication and commitment to the brand and our customers in Qatar.”

InnoFest 2017 highlights LG’s increased focus and commitment in not only emerging as a leader in the premium product category but also showcasing an expansive line-up of innovative and energy efficient products, planned for MEA, across multiple business units.

Commenting at Innofest 2017, Kevin Cha, Regional CEO, LG Electronics Middle East & Africa, said, “Technology is progressing at a faster pace than ever and the force of the change is becoming even more powerful. Today it has progressed to the point where innovation is no longer about creating a better life, instead it is the desire to create a better lifestyle for consumers that underpins our premium product philosophy. 2017 will see LG Electronics pursuing an innovative, energy efficient and a premium product market strategy, positioning the company as a technology innovator with a flair for convenience, design and style.”

From the stylish, premium and most talked about LG SIGNATURE line-up, revolutionary OLED TVs, ground-breaking TWIN Wash washing machines, smart home appliances, energy efficient products and everything in between, LG’s 2017 line-up combines the best of LG’s cutting-edge technology and world-class design with exquisite attention to detail for today’s most discerning consumers.

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LG was applauded with 21 CES Innovation Awards from the Consumer Technology Association (CTA™) in 2017 across home appliance, home entertainment and mobile communications categories. LG’s latest products are built on the foundation of excellence and come with a number of new cutting-edge features designed to transform the lives of the consumers. Delivering innovation for a better life will continue to be the foundation of LG’s product strategy for 2017.